Web Hosting Aspects That Might Affect SEO

Does Web Hosting Have an Effect on SEO?

There are 3 web hosting factors that influence where your website gets ranked. Here is an in-depth look into them:

Uptime/ Downtime

Downtime is the length of time when your website cannot be accessed because of the problems involving the server. It is likely for search engine spiders to visit your website many times daily. However, if they visit when your site is experiencing downtime, they will record it as inaccessible and will go on to the next site. When this happens over and over again, your website will be considered unreliable and your rankings may be reduced. Unreliable sites are not displayed highly in results of search engine since this will put them in a bad light when the searchers click on results they give but can’t access the site. Even if it is 99% uptime, your website will not be accessible for a total of 7 hours over a span of 1 month. If possible, you would want your website to be 100% accessible at all times. However, websites are expected to experience some kind of downtime even if these have expensive web hosting plans. Yet, there are web hosts that offer and guarantee 99.95% uptime, so accept no less than this.


In general, search engines do not divulge the factors that belong to their algorithms. Yet, in 2010, Google openly revealed that the speed upon which a page loads is only one among those more than 200 factors. This is certainly a very small percentage (of only 0.5% ) effect on your rankings. Nevertheless, it is still worthwhile to take it into consideration. The loading speeds for your web pages are as follows:

When you have a lower than average loading speed, you should not necessarily blame your web host. The slow down may be caused by the coding and configuration of your website. However, if you are confident that your site’s technical set-up has been optimized in the best possible way, but you still get poor loading times, it is about time to request your web host to transfer your site to a different server. Nowadays, it is quite common for a website to share server resources with numerous other sites. As expected, more sites on a server use up more resources, which results to slower loading times. When you transfer your website to a private/dedicated server or one that is not too busy, you will see quick improvement in page load speeds.


Aside from several different factors like content and backlinks among others, in order to show the most significant search results, search engines evaluate the website’s location for deciding where to position it in their rankings. For instance, when the people who search are located in the UK, search engines will normally display sites located in UK higher in their search results. To find out where your website is located, they use some indicators like the IP address of your site, which is allotted to your site based on the location of the server where it is hosted. Therefore, when your web hosting company has severs in the UK, this could cause higher rankings for your site when UK based people search for the keywords you have chosen.

Top 5 Elements of an SEO Friendly Website

It's not enough nowdays to design a superb, functional site that addresses your customer's needs. If you really need your customer to reap the benefits of having an online presence, then SEO is a must thing. Search Engine Optimization is a system for enhancing the visibility of a site in internet searches through organic search results, and it is currently a suitable web marketing tool for a lot of businesses.

SEO has changed drastically through the last few years, particularly since Google's most recent updates in the last year. 2015 is the year where even more effort is required in the field of SEO for an organization to stay in competition on the internet. There are 5 essential attributes that need attention to ensure that a website's design is an SEO-friendly web design.

1. Optimized HTML Coding Structure:

It is really crucial to design a site that loads quickly and is both SEO and user friendly. The people who are responsible for developing the site must address the back end in such a way that it is well optimized for quick load speed and rendering. Website optimization also serves to drive more traffic to the site as people will not waste time on a site that does not load fast enough.

2. On-page Optimization:

One of the SEO's most critical components has been, and still is, the website optimization. It is really of great importance to make your website friendly to web search engines and to all the pages that are visible in SERPs. A site must be planned carefully from the beginning with the goal that it is more easily indexed by search engine crawlers, as there are a large number of components that may influence an SEO-friendly site.

On-page optimization is not a method that must be performed strictly within the site's original design. But it is an ongoing process that must be made and checked frequently. The most vital issues identified with on-page optimization are URLs, meta tags, navigation, usability, index options and no follow, Sitemaps, heading tags, plagiarized content, redirects, canonical URLs, multi-language issues, pagination, sub- Schema snippets, robots.txt, folders and others.

3. On-site Content:

A website's content is becoming very important for the website's internet traffic and SEO. The SEO professionals believe and vigorously support the 'Content is King' thinking. These days if a site has no blog area and it is not updated every day by expert writers, then it can not stay for long in the rising competition. Good articles are used to appeal to visitors from a variety of sources like social media and organic traffic. Content which has more information and interest is shared more frequently (social media) and pulls in a larger number of backlinks (organic traffic).

4. Calls-To-Action ("CTA") or Points of Contact:

It is suggested that you have a Call to Action on all of your pages on the site as they help to create a feeling that shows it is strong and conversion focused. Most web design professionals know the significance of CRO (conversion rate optimization) as one of the reasons why they are integrated on the sites that they work on.

5. Mobile:

As indicated by a 2014 research study, 25% of all web traffic is originating from mobile phones (tablets and smartphones). It is apparent that this traffic can not be overlooked and that websites must be mobile-friendly.

There are two common approaches to follow in order to make a site mobile-friendly:

  1. Create a unique website for mobile users which is appropriately designed, easier to search and which can be loaded quickly, then decreasing bounce rate. This must usually have a different URL, egmmydomain.com. A downside to this approach is the way that a visitor could search for data not accessible in mobile versions of the site (some mobile versions of particular sites exclude a few pages which are accessible in desktop versions).
  2. The best approach for most of the sites is the "responsive design". Following that approach, a site will be better able to recognize the end user's device (eg if the client has access through a laptop / PC or a cell phone) and adjust its appearance relying on the end user.

There are many more elements that are important for an SEO-friendly website, but these five elements are essential. Follow these simple points to make your website a more successful one!

Is Less More? 8 Facts Designers Really Need to Know

This article was contributed by Josh Carlyle.

Achieve order & balance within your next web design by being attentive in the weight applied to the logistics of colors, size, shape and motion.

Here are 8 facts that you need to understand to make white space work for your next web project.

1. Understand clearly. Interpretation = Perception

iPhone Forest

Understanding that you, the web designer, are the interpreter of your own language or code, is much of the battle when translating your design rendition to the audience.

I interpret that two half circles =(equal) a full circle. This notion isn’t pre-conceived, it’s drawn upon based on my own instinctive interpretation.

When the human brain observes an object or an image, our ‘perceptual’ thought process instinctively categorizes its basic characteristics.

The next spontaneous step the brain takes is to find a place inside its memory bank that corresponds with the object or image.

When you apply your design to white space, the action of the user ‘shouldcomply with your instruction – which is the object, image or message that you translate

How this works

The instinctive and spontaneous process the brain uses in ‘figuring out’ image characteristics, is rooted within the ‘Gestalt’ concept in psychology. Gestalt meaning, ‘the whole is greater than the sum of its parts’.

This concept supports the idea that people interpret and perceive images in their simplest form possible.

Our mind acts spontaneously in being able to recognize and fit basic forms, and then make a decision on what to do with it (the meaning=interpretation)

  1. Theoretic of a logistic in white space

In web design, The Law of Proximity and establishing a clear differentiation of boundaries is key in any design piece.

Observing the fundamentals that, elements grouped together are assumed to belong.

Knowing that ‘things’ of a shared likeness such as color, contrast, shape, contour or motion are instinctively interpreted by our brain as the same group or kinship. This is why it is important to clarify relationships when using white space, by ensuring that you set definitive boundaries.

  1. Balance of aestheticism

Laptop with Glasses and mouse

A principle rule in web design, is BALANCE.

Balance is, in essence, the precursor to establishing an effective negative space arrangement.

Let’s consider the analogy of being in the grocery store at the peak of a Saturday afternoon. Cluttered and overcrowded aisles, trouble manoeuvring your shopping cart, not to add all other interesting and bemusing factors. Still, it’s a distraction when you have a specific intent.

Considering that we don’t come online with the intention of having to task ourselves with additional investigative methods placed upon us, too much content overwhelms the user and is a distraction. Too little content, however, certainly will draw attention to a focal point on the page; but, beware, minimisation applied incorrectly can create the effect of finality or missing elements.

Balance should always strive to improve the organizing of content for easier comprehension. Prioritizing hierarchical elements, reducing clutter and adding content that supports users on their journey, are primary factors when using white space.

  1. Cognitive (digestible) load

The power held within authenticating white space comes from the limits of human attention and memory.

From the ‘don’t make the user think’, school of thought in 1956, Scientist, George Miller released his findings that, our short term memory can usually retain between 3-6 items before forgetfulness sinks in. These findings have led to important interpretation and dissemination methods, such as ‘chunking’ relevant pieces together to make them more memorable. (Remember that earlier concept? – The whole is greater than the sum of its parts)

Too many elements on a page cause cognitive interface strain:- a mind overload, a distortion, therefore reducing the effectiveness of your message and the user’s perception of its meaning.

  1. Attracting attention – This way

Computer Desk

Based on facts by Princeton psychologists, Janine Willis and Alexander Todorov that, it takes a tenth of a second to form an impression, and seconds to convey your message, it is, therefore, imperative to be absolutely specific in conveying the elements you interpret in your negative space canvass.

By allowing important elements to be the focal point of space, it establishes a hierarchy in contrasting relationships.

For example, if you have a piece of art, a painting and want to draw attention to it, would the art gallery recommend A) put a frame around it? or B) make a statement by making sure there’s nothing else on that wall, thus being independently proud?

  1. Conviction – Usability is not optional

Every detail of white space use has significance, what you remove from your design is equally as important as what you add. Everything you do, needs planning and purpose; just because there is room for “one more innovation” doesn’t mean there needs to be something there.

  1. The empathic message where content is KING

How clearly defined is your statement?

Put simply, the fact is, trying to say too much equates to an overly complicated message. A good concept is content that matches the style of design.

One size doesn’t fit all. When using negative space, high quality and unbounded authentic content that consumers can actually consume and digest are what will get you the crown.

  1. Rags to Riches – Editing

Lpatop with Coffee

This is the Achilles heel for many a web designer, that feeling of knowing when ‘it’s right’, intuitively and interpretively can define the outcome of your campaign.

Analyse, adapt and remove every element or piece of content that does not directly relate to the focal point – nail biting, perhaps, but, anything remotely arduous or extraneous is an interference from the intent of the message. Keep in mind that you can always re-add better innovative approaches later.

In Drawing A Line

Why does everyone feel that simple is more sophisticated and beautiful? Probably because simple is scientifically easier for us to process.

The fact is, reduced complexity sites don’t require our eyes, and brains to work as hard to process and decide upon an action.

Attention in striving to prioritize order and balance within your space, is achieved by being attentive, and controlled, in the weight applied to the logistics of colors, size, shape and motion.

Attract customers to local shops with a strong online presence

Gone are the days when local businesses relied solely on the allure of their shop-fronts to attract customers. Nowadays an online presence is just as important in getting customers through the door – think of it as a ‘virtual window display’ for your shop. Here are a few more tips from our experts.

Attract customers to local shops with a strong online presence

Learn how to drive customers to local shops by optimizing on different online platforms to gain attention at the local level.


Seven Easy Steps to Expand Your Local Business Online

It's becoming more evident every day that the internet holds a vast potential for local business's to thrive in ways they may have never thought possible. With the invention of things like Facebook, Twitter & Technorati, and their integration into our daily lives, it can become difficult to know where to start, or even when to find the time. That's why I have compiled this list of what I have come to find from experience are the seven most critical factors to online success in today's ever changing digital society. Every business owner can benefit tremendously from the simple implementation of these basic practices, at virtually any level or budget. If you have already done a few of these than great, you're on the right path. If these are all news to you then you would be well served by getting started on this list sooner than later. Your business will thank you as well as your bank account. These steps to success are ordered by importance so for quick results start at the top and work your way down. Enjoy!

1) A properly built and optimized site is the most important factor to achieving online success.

This is by far the most important metric in attracting the quality customers your business descriptions. Many business owners simply see their business's website as a digital business card but with the proper strategy it can be so much more than that. With quality, informative & interactive content your website can become your highest earner, your best salesman and your 24/7 marketing department that will work harder and cheaper than any of your other employees. Aside from having structured and targeted content however you also need to consider all of the behind the scenes factors that the search engines evaluate your site on. Things like Meta tags, Alternative attributes & a systemic layout are key to getting a website to the top of the search engine listing for your desired keywords (where all of the best traffic comes from). It's also vitally important that you have a complete tracking system in place. You need to know where your visitors are coming from, how long they stay on your site and what they find most appealing. With this information in hand you can make educated decisions as to where your internet marketing efforts will be of maximum efficiency. Without this information your clueless, in the dark and can not seem to find the light switch.

2) Your online presence can not be a cookie cutter design, it must have your business unique personality / flare.

I have seen this scenario hundreds of times in the past. Some flashy salesman hypes the importance of having a good online presence, something unique and catchy. They really sell the sizzle and promise the business the moon only to deliver a site barely distinguishable from the thousands of other sites they have built. They use the same process, the same layouts and the same tried and true lame sales tactics to get the paycheck they are after, never once stopping to think if what they are selling is really what the business needs or even wants. A proper online presence should capture the essence the business is built on, the personality, the flare, the excitation, the very soul of what sets this business apart from their competitors. Visual branding is important, do not let anyone tell you anything different. If a business incorporates a set of colors or maybe a unique logo or tagline then that needs to be prominent in their website. A business' website should be an extension of their store front and it should show.

3) Promotion, Promotion, Promotion.

Aside from having a properly optimized and uniquely identifiable website, you need to promote it online. For many companies that can be as simple as having the employees share a link to the website on their Facebook accounts and for others they may require a 30 person department to handle this task. The purpose of this article is not to help you know exactly what you need but instead to help you become aware that there is a bona fide need here. With there being literal thousands of ways to promote your business's website online though it can become quite confusing so just remember this: content is king & backlinks (links pointing towards your site from other websites) a close second. The content needs not only be keyword rich but it must also be engaging enough to satisfy your visitors.

It's not enough however to identify the need, you need to prioritize that need and put it on a regular schedule. If you have hired someone to take care of this for you make sure they keep you regularly updated on progress. If you choose to do this yourself make sure you monitor progress and update goals in a consistent and timely manner. With the proper promotion strategy in place you can see the fruits of your labor (or pocketbook) in as early as two weeks. Note: You will get out almost exactly what you put in your online promotional efforts with the only restrictions being the ones you impose (or your business restrictions depending on the industry).

4) Get social with your business, be interactive & engage your visitors.

This is the area that I see greatest potential for improvement when consulting with local business owners. The few owners that I have come across that actually have accounts on some of the major social networking sites (every business needs to claim their listing on Facebook & Twitter at a minimum) simply choose to neglect them and under utilize the powerful power inherit in them . When you engage your visitors through social networking sites you need to give them an incentive to keep coming back. Regularly scheduled coupons and contest giveaways are some of the most effective ways to not only engage your visitors but also get them to share with their friends (then their friends share with their friends and so on). Since every business is different and requires a different approach I will not speak too much on this subject. Bottom line, you need to get in the game yesterday.

5) Grab your listing in the major online directories.

There are many online directories that already get a decent amount of traffic that's ripe for the picking. The majority of these directories (like 99%) are free to join so there is no reason not to take advantage of them. Most business owners I met with tell me they are in the Yellowpages but in this day and age that counts for next to nothing. The problem with the Yellowpages is that your contact information is clustered together with all of your competitors and the user has nothing to base a informed decision on except the name of business. In today's digital society you need to be claiming your listings on at minimum the top 25 directories for your industry (Hotfrog.com is a great one that is always overlooked).

Besides the national level directories you also need to find the local ones that cater to your geographic location. Check with your local business assistance center & chamber of commerce to find the ones in your area. Below those you also need to apply (for I say because less than 25% of applications get approved) for a DMOZ.com listing. Although this listing will bring little to no users to your site it's considered the holy grail of directories. Getting a listing in DMOZ is the equivalent of having everyone on the internet approve of your site. Since this is a service I often consult business owners on I will not say too much but I will give you a hint.

6) Regularly update your online presence and your customer base will regularly grow.

Whether that be simply adding your monthly special to your homepage of offering your customers a bi-weekly newsletter there needs to be changes made regularly. With the metrics the search engines use to determine the relevance (and extremely your rankings) of your website constantly changing the only game plans that work are the ones that offer fluidity. When you hire someone to build or redesign your website you need to check with them in advance how much it will cost to update your site when the time comes (believe me it will). At an absolute minimum your website should be updated once a quarter, once a month is optimal for many. Remember to treat your website as an extension of your store front and update it when you change something in your brick and mortar.

7) Make sure you know your customers to avoid the common pitfalls.

This could mean many things depending on your industry but since I'm trying to be as helpful as possible let me tell you about some of the most common mistakes I see business owners making. First of, if you want your website to have any type of audio make sure your get the users consent before your roll out the drums. Next, avoid Flash websites at all cost. The reasons are endless but the best reason to avoid a Flash based website is that nearly 35% of all internet users can not properly view your content (including nearly all the major search engines). Aside from those do not do anything to try to deceive the search engines because even if you trick them for a while it will always come back to bite you. Lastly, avoid all forms of pop-ups (in rare circumances an exit pop-up is a great idea but make sure you consult with a professional first).

Creating Professional Looking Websites Using an Easy Website Builder

At the not very distant past, to be able to create an internet site for the ecommerce business and get it on-line, you've got to learn HTML code, and build your website from scratch. Once your website was completed, you'd have to upload the page to the web site using a certain arcane FTP program. This kept many individuals from having the ability to explore their business ideas online. Today it's possible to find an easy website builder which will bring strong tools for easily creating professional looking web sites into the control of the most casual users. It's possible with newly accessible applications to create a pro looking web site from beginning to finish in five minutes or less without writing one bit of HTML code.

By dragging the blocks pre built blocks to create a layout, these website development tools allow new and even seasoned online marketers concentrate their time and energy on advertising as opposed to HTML design and coding. This allows them to get their online business quickly so they can see a return for their attempts sooner. Predefined layouts to increase the design process with this feature, there is no need to start with a totally blank page. A library of construct banners covering a wide variety of marketplaces. Again, new marketers frequently do not have the resources or the ability to create their very own custom graphics for web site headers.

Rather, this software should provide a straight path for these people. The software must permit users to build the framework of their web site using drag and drop building blocks as opposed to an array of defined formats. This may allow new users to quickly design their sites, while giving seasoned entrepreneurs the pliability to create just exactly the look which they need. The capability to seamlessly manage transparently adding, placement, and resizing of pictures. Users bought to be capable to add pictures either from their hard disk drive or from the web, and the application must wisely manage the rest.

The software must manage other media files like video or screenshots just as easily. The software preferably must permit users to store image files in order that they might be used on multiple projects if needed. This could help to keep users from needing to find pictures on their local hard disk drive or on the Web a few times. Preferably, the application must also make it simple to copy a whole website just in case the user desires to recycle the layout in an alternative market. Lastly, an easy website builder must manage the procedure for importing the final webpage to the Web host.

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