Email Marketing Strategy: 10 Tips to Maximize your Efforts

This article was contributed by Vincent Sevilla. Having a large following on social media is always good. And having an engaged audience is even better. But you know what’s even better than both of those? Getting a good return on investment for your marketing efforts. And that’s exactly what email marketing brings. When executed well, email marketing can bring up to 30 times your initial investment, making it one of the most viable communication channels available. If you still need…

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9 Best Email Testing Tools to Preview Your Newsletters

An email campaign is a time-proven way to engage your audience, remind them about your brand, keep them updated, sell your products and services, and establish close relationships with your users. It is a powerful tool that, when used right, benefits your company and reinforces its online presence. Yet, email campaigns won’t reach their full potential without the help of powerful email testing tools. Why You Need an Email Testing Tool The success of your email campaign depends on multiple…

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