When it comes to building and growing a business, spreading the word about your company and what you have to offer is crucial. Often times, it’s the best way to get the ball rolling. Creativity and innovation plays a huge part in this process – in such a saturated business world, it’s important to set yourself apart from competitors and educate your customers on how you add value. Today, we’re going to brainstorm some ways that you can spread the word about your brand!
Make Your Brand “Stick”
Stickers have always been popular, and are still a huge trend to this day. Giving away custom stickers with your branding is an excellent way to build traction around your brand identity. Stickers can end up anywhere, and will remain there for many years. If your stickers end up on a stop sign, street pole, or wall, imagine how many people will see them every single day! From a brand awareness perspective, you can never go wrong with stickers. If you’re not fond of stickers, or want something more interactive, temporary tattoos are also a great option!
Social media is only getting increasingly popular in the modern day world. If you don’t have social platforms for your business, you’re definitely missing out! Starting a conversation with your audience will cause a ripple effect, and in turn will make people more aware and engaged in your online presence. Ensure you maintain a consistent brand voice and image across your various platforms – ask engaging questions, and respond to comments to promote conversation.
Mark Your Territory
When thinking about how to raise brand awareness, sometimes it’s beneficial to work from the inside out. Take advantage of every branding opportunity, especially the ones in your own space! Walls, floor, and windows are all great places for signage. Whether you want to print your logo, messaging about an upcoming sale, or info about your loyalty program, it’s always a good idea to use every bit of your real estate! Custom wall and floor decals are a great way to produce and easily apply this signage.
Encourage Word of Mouth
Word of mouth brand awareness is one of the most effective and authentic ways to get people curious about your company. If you have a great product, and know your customers enjoy it, encourage them to tell their friends about it and get on board with your brand! If you want to further encourage them to share their experiences and perks, you can start a loyalty program. This will be mutually beneficial for you and your customer – and will furthermore promote word of mouth.
Overall, it’s important to focus on spreading the word about your brand in order to build a loyal and passionate following – now get out there and get to work!
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