Using Color to Draw a User’s Attention

Color is one of the most powerful tools in website design, especially when it comes to manipulating reading flow. As a rule, the standard reading path starts from the top left corner, with the exception of some Asian and Arab cultures. People move their eyes from left to right and gradually go down. This principle works everywhere. However, it does not mean that you cannot make some exceptions.
For instance, you can set a tagline to a big font size, and it will instantly catch an eye. Another proven way to force people to change their normal behavior is to use color that stands in sharp contrast to other units of the design. One time-proven option to do the job, regardless of the environment and neighborhood, is neon color.
Neon colors always command attention. It is in their nature. What’s more, since this year saw numerous millennial-targeted website designs filled with gradients and juvenile details, it has become quite popular. It perfectly blends into the…


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