Web design is one of the most important parts of any Internet marketing strategy.

It has a huge impact on the digital customer experience in several different ways. Your site’s aesthetics, usability, any other crucial factors are essential to your company’s long-term online success.

But how dramatically does it actually impact your bottom line?

In this post, we’ll take a look at five major aspect of web design and how you can improve all of them.

1. Appearance

Web design most obviously impacts your site’s appearance. You choose how your site looks, which plays a huge role in your company’s first impression on new online visitors.

Often, you’ll hear marketing experts…


This is only a snippet of a Website Design Article written by Chris Zook

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