Sending out introduction emails to potential clients, employers or collaborators is one of the great challenges of professional life in the digital age. We all get flooded with emails on a daily basis. In some industries and some positions, emailing can actually take up the bulk of one’s workday. No wonder that so many professionals skip on opening emails from unknown senders, let alone responding to them! And yet, cold emails are a valuable business technique that you don’t want to dismiss. Instead, work on your strategy for turning these awkward emails into fruitful connections.

The majority of tasks that digital professionals are facing today are…


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