When you work for a user experience design company for as long as I have, you start to notice the cyclical nature of industry trends. Just like fashion or art, what goes out of style inevitably resurfaces a few years down the road, only to become adopted by the mainstream, and fade into obsoletion once again.

In the digital design world, there’s maybe no better example of this than the rise and fall (and rise) of the gradient. Considered a lynchpin of interface design in the nineties (how many geocities sites had a gradient WordArt header?), the trend likely dates back even farther. Consider this iconic logo:

‘Back To The Future’ is a fitting example for a design trend that has…


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