Email marketing works. But, it’s having a powerful marketing automation strategy that will boost effectiveness and basically bring in sales on auto-pilot. Here are the most basic things you should already be doing if you’re engaged in email marketing:

1. Target Your Sign Up Forms

The sign up form is the most fundamental part of any email marketing campaign. Without a properly performing form, you can easily end up with low quality leads or no leads at all.

Today, online businesses are no longer limited to the passive sign up button that typically sits at the top of the page. Dynamic marketers now have access to tools to actively encourage website visitors to register for…

This is only a snippet of a Website Design Article written by Oleksiy Synelnychenko

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