How do you measure customer engagement? Likes, clicks, and purchases are often the default metrics to turn to, but they don’t tell the whole story.

You need to know how much customers feel they’re in a relationship with your product, business or brand to truly measure customer engagement.

Is your product part of your customers’ daily lives? Does it fit harmoniously and instinctively into their world? Customer engagement is pivotal to UX design because of this, and one of the best tools to examine it is the customer journey map.

The customer’s perception is your reality. — Kate Zabriskie

What is a Customer Journey Map?

A customer journey map examines the relationship…


This is only a snippet of a Website Design Article written by Mads Soegaard

Read Full Article


Content Disclaimer 

This Content is Generated from RSS Feeds, if your content is featured and you would like to be removed, please Contact Us With your website address and name of site you wish to be removed from.

Note:

You can control what content is distributed in your RSS Feed by using your Website Editor.

Tech Shop Offers