Jennifer Bourn is a WordPress Wonderwoman! She helps us understand about benefit and risk statements and what that means for lead conversion. On this webinar you will learn:
- Where most business owners fall short when marketing with benefits
- The benefit of hearing objections during the sales process
- Why you need to incorporate risk and FOMO into your marketing
- How to use benefits and risks to get a hesitant lead to take action
- How to write a benefit and risk statement step-by-step
This is only a snippet of a WordPress Website Design Article written by Caylin White
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