User experience (UX) is arguably the most crucial aspect of a website. It affects every part of a customer’s journey – from how they perceive the brand to how easily they make a purchase.

Despite this importance, a survey by Econsultancy revealed that 12% of businesses do not carry out user testing and have no plans to implement it. Furthermore, a third of respondents stated they currently didn’t but plan to rectify that within the next year.

Of those who didn’t do any form of UX testing, more than 50% revealed that cost was a barrier to implementation. Although great UX has the potential to be the most profitable part of an organization, it is true that execution…

This is only a snippet of a Website Design Article written by Tom Chapman

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