Last Updated on June 17, 2019 Cart abandonment is on the rise and is a nightmare for any WooCommerce store owner. For those amateurs out there, here is a look into what cart abandonment is actually about. Webopedia defines cart abandonment as “Abandonment is an eCommerce term used to describe a visitor on a web page who leaves that page before completing the desired action. Examples of abandonment include shopping cart abandonment, referring to visitors who add items to their online shopping cart, but exit without completing the purchase.” When one or two people do this, the after-effect is nanoscopic. But, did you know that 7 out of 10 shoppers abandon their carts without a checkout? That is a whopping 70% which cannot be ignored at any cost and this brings us to the next question. Why is abandoned cart recovery important? $1.79 trillion USD worth of goods is abandoned every year. This is the result of cart abandonment and imagine when you get all of that money…


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