Email DesignNataly Birch • December 06, 2019

Winter is a season of contrast. It welcomes entrepreneurs with one of the most profitable periods of the year then pours cold water over them in January which is notorious for economic stagnation. However, you can’t just stop email marketing campaigns due to bad conditions.
To survive tough times, you need to be smart. There are periods to promote deals, and there are periods to benefit from non-promotional campaigns. Let’s divide winter email campaigns into three groups and consider events that can serve as a good reason to send out newsletters to subscribers.
Winter Email Newsletters by Months
All you need to know about December is that it has Christmas. It is the biggest event in the winter and one of the most important ones in the email marketing calendar. For most, nothing compares to this beloved Yule holiday. During the first winter month, your email marketing strategy will be built around…

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