One of the best things about the Internet is that it (mostly) doesn’t care where you are. The person you’re interacting with might be in Rio or Rhode Island, Bahrain or Birmingham. The Internet opens up the world.
But opening up the world doesn’t mean removing it. The geographic independence loved by users can be a real headache for businesses, because nearly all businesses are constrained by geography. For business, having an accurate picture of where your users are means understanding them, understanding your relationship to them, and can mean the difference between an enviable user experience, and a PR disaster.
Geocoding grants you Sherlock Holmes-like powers of deduction

One option for understanding a user’s location is Geolocation, which allows you to locate a user via their IP…


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