The internet has given many web
companies the chance to rise and meet new audiences. The challenge for these
companies is the competition to grow the customer base and build the companies’
credibility. One of the ways to do that is to use social proof as a marketing
tool.

Many people make decisions regarding
a product or service based on what they see others do or say. People’s initial
judgment on a website can be influenced by what others perceive based on their
experiences. This can make or break a company especially if it is new in the
market.

What is Social Proof?

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Social proof is the concept that
people have a tendency to conform to the action of others with the assumption
that other people are more knowledgeable in that particular situation and
therefore they reflect correct behavior.

For example, when people pass a
crowded restaurant that they have never set foot into, they will assume that
the food must be good and they will be more…


This is only a snippet of a Website Design Article written by Bogdan Sandu

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