Lead generation is a critical step in the marketing process, but more important, it’s fundamental to business growth. In fact, a study by Marketo showed that companies with sound lead generation practices achieved at least 133 percent more revenue than enterprises that don’t have good techniques in place. And while business owners from organizations big and small, as well as marketers at all stages in their careers, say they understand the key role lead generation plays in boosting the bottom line, they…