Tempting it may be to skip the consultation process, but a ‘first principles’ approach is not going to cut it with the majority of your clients. The principles of design exist for a reason, but knowing when and how to break them is what separates great designers from good ones. Heart-warming or not, co-creation with a client—the utopian ideal of shared vision—has its drawbacks. There are only so many times you can hear the words “brand strategy” before actually chewing…