Business Growth Strategies

7 Key Principles of SaaS Marketing (With Formulas, Examples, and Tools) – WordPress Website Design Article

Software-as-a-service startups have become a staple of the new cloud-based economy. There are an estimated 10,000 private SaaS companies, and 50 publicly traded giants with a total market cap of over $225 billion. 10 Largest SaaS Companies And what do these companies have in common? They leveraged what is usually referred to as SaaS marketing. But what’s SaaS marketing it? What do you need to measure to succeed and what channels perform better than others to sell your SaaS product?…

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77 Proven Tactics to Drive Traffic to Your Website in 2020 & Beyond – WordPress Website Design Article

So you’ve got your site all set up, but you are unsure how to drive traffic to your website? Don’t worry, you are not alone. With so much written about improving traffic, it’s hard to separate what will and won’t work for you. This article does not list every single method of increasing traffic. Instead, it lists the proven tactics that work. Sound good? How to Drive Traffic to Your Website To make it easier, we’ve split the tactics into…

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Everything You Need to Know – WordPress Website Design Article

There’s a new privacy law going into effect soon on January 1st, 2020 to be exact and everyone is scrambling to implement compliance. Sound familiar? If you are sensing deja vu, don’t worry, we remember GDPR too. While GDPR was an overarching law to protect the privacy rights of citizens of the European Union, this new law is concerned with the privacy rights of residents of California. Allow us to introduce you to the California Consumer Protection Act of 2018 (CCPA),…

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Bing Webmaster Tools (Step-By-Step Guide for 2019) – WordPress Website Design Article

You probably already know that Bing is the second biggest search engine, right? So you’ve definitely set up Bing Webmaster Tools. Or maybe you haven’t yet because you never really gave much thought to it. While you may not pay as much attention to Bing as you do to Google, you should at least set up Bing Webmaster Tools. Why? Because it’s pretty simple to do so and can help you get additional SEO traffic to your site. Boost your…

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You Need to Spend Money to Make Money (Here’s Why) – WordPress Website Design Article

Entrepreneurs are always looking for ways to cut costs. That’s understandable. After all, cash is the lifeblood of any business, and once you run out of it, you’re done. However, it’s one thing to be frugal and manage your budget wisely, and it’s another thing to be a cheapskate and refuse to spend money even when it makes sense. In fact, quite often when people think that they are saving money they are actually being penny wise and pound foolish,…

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How to Create a QR Code (Free and Premium Options) – WordPress Website Design Article

Marketers had high hopes for QR codes at the beginning of this decade. However, QR codes didn’t quite live up to the expectations, and it’s safe to say that by now the enthusiasm around them has died down a lot (at least in the West). But does that mean that you should abandon the dream of bridging the gap between the “real” world and the digital world with this technology? Not necessarily. In fact, in some regions of Southeast Asia,…

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What Is Inbound Marketing? (And Why It Works So Well) – WordPress Website Design Article

Inbound marketing is relatively straightforward. It pulls in customers who are already looking for what you have. Do it well, and you can see more leads or customers roll into your business for a fraction of what you’d spend on offline ads. Sounds like the dream, right? But it doesn’t happen overnight. And these results aren’t guaranteed, either. To actually have any shot at successfully implementing inbound marketing in your business, you need to understand how these strategies should mirror how…

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How to Select the Best Domain Registrar (Our Recommendations) – WordPress Website Design Article

What’s one of the first (and sometimes more difficult) parts of building a website? Yes, the domain name. Sometimes it comes easy–if you already have a company name or if you’re going with your first and last name. But sometimes it takes lots of thought, considering search engines, brand recognition, and how much you might end up spending. Although thinking of the best domain name can be tricky, we’re here to help you out with selecting the best domain registrar.…

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Marketing Features vs Benefits – Are You Using the Right Approach? – WordPress Website Design Article

The old sales saying is that while facts tell, stories sell. Unfortunately, it’s not quite that simple in reality. Especially with more technical products or spaces where people need to know exactly what they’re getting. So you have to walk a tightrope when it comes to marketing features vs benefits. You need to highlight specific features so that savvy buyers can easily figure out how you compare, while at the same time not alienating mainstream buyers who might not care…

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