Business Website Tips

The 2 Features That Impact Whether Shoppers Buy From Your Store – Website Design Article

Blog > Business Website Tips > These Two Features Often Determine Whether Visitors Will Buy From Your Online Store…. Or Not Let’s play a guessing game. If you had to guess what consumers rank as THE most critical feature they consider when making online purchases, what would your guess be? Cheapest price?Best photo?Fastest shipping?Best selection? Nope. A study by Oracle and the E-tailing group found that online shoppers rank free shipping the hands-down, number one feature that impacts their buying decisions. In…

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Your Business (and Website!) Should Be Asking This One Question – Website Design Article

Blog > Business Website Tips > The Magic Question Your Business (and Website) Should Always Be Asking By Erin  |   Business Website Tips In our last blog post, we talked about how you should be making changes to your company’s website based on what your visitors are telling you (aka data) instead of making changes based on gut instincts or preferences.  We shared that a brilliant way of gathering that data is through exit surveys using a tool like Hotjar. A few days…

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Persuasion Tune Up Your Site and Get Ahead of the Competition – Website Design Article

Blog > Business Website Tips > How To Give Your Website A Persuasion Tune-Up We’ve all seen those statistics that claim how many ads or pitches the average person is exposed to over the course of a single day. Depending on whom you believe, the numbers range from 500 to 13,000 per day. Kind of a wide range, huh? Any way you look at it, no one can deny we’re all bathed in ads throughout the day. The problem is…

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A Guarantee Can Delight Customers and Confound Competitors – Website Design Article

Blog > Business Website Tips > How To Use Your Website To Delight Prospective Customers While Confounding Your Competitors By Erin  |   Business Website Tips Our Colorado website design agency works with a wide variety of different types of businesses. As diverse as these businesses are, though, they often rather similarly—especially when it comes to the wonderful, powerful world of guarantees. For example, if we’re ever in a meeting right after lunch (aka “nap time”) and want to stir things up,…

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Position Your Website to Act Like a Magnet to Prospective Buyers – Website Design Article

Blog > Business Website Tips > How To Make Sure Your Website Acts Like a Magnet That Gets Prospective Buyers To Learn More Most business owners we work with (perhaps this is you as well?) focus on streamlining their operations to create shorter paths to profits.  After all, time is money. It might, therefore, be tempting to create a really short path to what you want website visitors to do when they land on your homepage. You want to go…

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How To Choose The Best Web Agency For Your Website Project – Website Design Article

Blog > Business Website Tips > Every Web Agency SAYS “We’re Great!” So How Do You Figure Out Who You Should Hire?? I personally feel the pain of businesses trying to choose the best web agency for their projects.  I’ve been in their shoes with past decisions of my own.  It’s not dissimilar to trying to find the right home builder, the right business consultant, or the right college: so many options seems really good. Every option seems to have…

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Research Shows “Get Started” Buttons Don’t Lead to Real Results – Website Design Article

Blog > Business Website Tips > It’s Time To Put a Stop To Getting Started On Your Business’s Website In every industry, trends change. And whether it’s medicine, education or web design, what was once considered a best practice sometimes proves to be unproductive. Or worse, counterproductive. Until recently, the “Get Started” button was believed—even at one point by our web design and development team here at Followbright—to be an important feature of professional home page designs that lead users…

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