Content Strategy

5 Pitfalls of User-Generated Content (And How to Avoid Them) – Website Design Article

User Generated Content, as the name suggests, is content which is submitted by consumers, customers, clients and visitors to a website. It can come in many forms, from comments to embedded tweets, open-submissions and reviews. It brings with it a host of benefits. UGC can greatly increase engagement with websites, as well as shareability and authenticity. Of course, along with benefits are a host of pitfalls, from having to take the time to moderate content, to establishing an engaged community…

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Does Diversity in Photos Affect UX? – Website Design Article

Inclusive web design is more than just building a website that’s accessible for impaired individuals. Inclusivity means creating an environment (physical or digital) that’s welcoming of all people regardless of their: Age; Race; Ethnicity; Gender; Sexual orientation; Socioeconomic status; Body shape; Physical or mental impairment; And so on… But let’s be honest: it’s not always easy to find photos that feel inclusive — whether they come from stock photo websites or your clients. Today, I’m going to examine the state…

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3 Types of Content To Grow WordPress Site Traffic – WordPress Website Design Article

Any experienced entrepreneur will tell you that thorough market analysis is a critical step that every business should take before attempting entry. That applies to bloggers as well. Before starting the blog and writing content, you should assess the competition.  If you haven’t done so already, I’ve got some news for you.  According to simple calculations done by using the data from Internet Live Stats, the world produces about 6 million blog articles daily. This means that your competitors are…

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The Untapped Power of Vulnerability & Transparency in Content Strategy – A List Apart – Website Design Article

In marketing, transparency and vulnerability are unjustly stigmatized. The words conjure illusions of being frightened, imperfect, and powerless. And for companies that shove carefully curated personas in front of users, little is more terrifying than losing control of how people perceive the brand. Article Continues Below Let’s shatter this illusioned stigma. Authentic vulnerability and transparency are strengths masquerading as weaknesses. And companies too scared to embrace both traits in their content forfeit bona fide user-brand connections for often shallow, misleading…

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10 Simple Strategies for Successful Content Marketing – Website Design Article

Whether you are an established brand or a startup, content marketing is one thing you should be thinking about. In fact, 98% of Chief Marketing Officers (CMOs) are advocating for the trend and their reasoning is simple; it works. In recent years, many startup founders have talked about how sales of their products skyrocketed after being featured in popular websites like Techcrunch and Business Insider. So, without beating around the bush, here are ten content marketing strategies that will propel…

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Voice, Smart Agents & the Case for Structured Content – A List Apart – Website Design Article

In late 2016, Gartner predicted that 30 percent of web browsing sessions would be done without a screen by 2020. Earlier the same year, Comscore had predicted that half of all searches would be voice searches by 2020. Though there’s recent evidence to suggest that the 2020 picture may be more complicated than these broad-strokes projections imply, we’re already seeing the impact that voice search, artificial intelligence, and smart software agents like Alexa and Google Assistant are making on the…

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UX in the Age of Personalization – A List Apart – Website Design Article

If you listened to episode 180 of The Big Web Show, you heard two key themes: 1) personalization is now woven into much of the fabric of our digital technology, and 2) designers need to be much more involved in its creation and deployment. In my previous article we took a broad look at the first topic: the practice of harvesting user data to personalize web content, including the rewards (this website gets me!) and risks (creepy!). In this piece,…

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6 Tips for Posting Content Anonymously – Website Design Article

For one reason or another, you may find yourself wanting to publish things online anonymously. Now to some, the “A-word” conjures up images of hackers, Guy Fawkes masks, and people generally saying terrible things to each other on Twitter. There’s long been an ongoing debate about whether anonymity is something that should even be allowed on the Internet. Yes. Yes it should. There’s no doubt that there are terrible people in the world; but anonymity is a powerful tool for…

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Thoughts on Designing for the Existence of Children – Website Design Article

Ah, kids…The light of our lives. They bring joy, fulfillment, laughter, and love. Then they start crying, and I hand them right back to their parents. Don’t get me wrong. I like children in the abstract. I believe they are the future, and so they should be protected and nurtured…elsewhere. I’ve even been given responsibility over large numbers of them for hours at a time, back in my old missionary days. It still happens sometimes, because I have sixteen nieces…

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Enhancing Website Design with UX Writing – Website Design Article

As a UX writer, it’s my job to know how to create web copy that convinces readers to take action. That said, it doesn’t matter how engaging of a story I craft for my clients’ web pages or blog posts. If what I’ve written looks terrible on the page, no one will bother to read it. Here’s the problem though: UX writers are not designers. No matter how many short sentences we write to succinctly communicate a point or jargon-free…

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The FAQ as Advice Column · An A List Apart Article – Website Design Article

Dear A List Apart, I have a problem that may be harming my content strategy career. In my current position, no one likes FAQs … except for me. The question-and-answer format is satisfying and efficient. Whenever I mention adding an FAQ section to a website, though, I receive numerous suggestions that I should wean myself off FAQs one question at a time or go cold turkey. Article Continues Below 3 comments Become a patron Perhaps that is overdoing it, but…

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Telling Tales: How Storytelling Can Elevate Your Website – Website Design Article

When we look at the very best content, it’s almost always about telling a story: From memorable TV adverts that run like a romantic mini series to sophisticated modern content campaigns that draw on the user community for experiences, the straight narrative provides the kind of emotional connection that builds a great brand. Websites in particular can benefit by placing storytelling and narrative techniques at their heart: this allows an emotional connection where otherwise the user is just reading… This…

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Voice, Smart Agents & the Case for Structured Content · An A List Apart Article – Website Design Article

In late 2016, Gartner predicted that 30 percent of web browsing sessions would be done without a screen by 2020. Earlier the same year, Comscore had predicted that half of all searches would be voice searches by 2020. Though there’s recent evidence to suggest that the 2020 picture may be more complicated than these broad-strokes projections imply, we’re already seeing the impact that voice search, artificial intelligence, and smart software agents like Alexa and Google Assistant are making on the…

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UX in the Age of Personalization · An A List Apart Article – Website Design Article

If you listened to episode 180 of The Big Web Show, you heard two key themes: 1) personalization is now woven into much of the fabric of our digital technology, and 2) designers need to be much more involved in its creation and deployment. In my previous article we took a broad look at the first topic: the practice of harvesting user data to personalize web content, including the rewards (this website gets me!) and risks (creepy!). In this piece,…

Read More