Conversion Optimisation

How to Use Google Lighthouse and Boost Your WordPress Site – WordPress Website Design Article

Getting your website to rank and convert into sales is no easy feat. But before you can even generate sales from your site, you need to make sure it is optimised from head to toe. And I’m not just talking about SEO. While search engine optimisation is a big part of it, you must also pay attention to other factors affecting your conversion rates. For this purpose, you need the help of Google Lighthouse. In this article, we’ll tackle Google…

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How To Write Customer Focused Content For Conversions – WordPress Website Design Article

Despite the progress in technology, we still rely on the millennia-old skill to persuade people to buy our products. It’s writing. Creating outstanding content remains one of the core components of getting your website to the top. While copied content may work short term, you have to create unique engaging content to drive traffic constantly. Conversions also rely on your website copy a lot. Even if you outsource your content creation, you have to know the basics to control the…

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How to Boost Conversions By Designing Better Landing Pages – WordPress Website Design Article

Landing pages, as the name suggests, are objective-specific pages where users are prompted to take an action after ‘landing’ on the page. Whether your objective is to secure new customers for a £1,000 product or to simply get more subscribers for your newsletter, a landing page is the way forward, and there are innumerable examples supporting the same. For instance, RankWatch, an SEO tool for businesses, was able to improve customer signups by 27% with a simple video landing page.…

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Crucial Elements that affect your Website’s Credibility – WordPress Website Design Article

People are more cynical today of the web than they have ever been. And really, can anyone blame them after Google’s little slip-up or misuse of their Facebook profiles and data? Nope. It’s a dark age for information on the internet. And yet, 93% of all online experiences begin with search. 35% of all e-commerce traffic comes from organic search. While people are (rightly) wary of the web, they still rely on it to make purchase decisions. The onus of…

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