Behind every successful ecommerce website is an ecommerce platform that makes it possible for the business to manage content, promotions, profiles, shopping carts, orders, inventory and fulfillment. There are many on the market today to choose from, so it can be difficult to know which one is right for you. And when you consider that what works well for one business may not work well for the next, it only makes the decision that much harder. If you’re trying to…