Freelance Business

5 Things I Wish I’d Known as a Young Web Designer – Website Design Article

Like most things in life, no career is without its share of challenges and revelations. What’s really amazing is how experience can change our perspective and provide both insight and hindsight. It serves as a reminder that, no matter how smart we think we are, we often start out with very different ideas about what it takes to be a web designer. This has all prompted me to think about the 20+ years I’ve spent in this industry. With it…

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Get 35+ Free Business Apps with Bitrix24 – Website Design Article

The right tools are what separates businesses that run smoothly from those that don’t. They’re the difference between companies that collaborate to get things done and those who can’t seem to finish off projects. And, it’s also the secret to keeping customers happy. As business owners, we know we need great tools. But too often we simply collect apps from all types of different vendors – then wonder why they all can’t just work together. The challenge is in finding…

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The Hidden Benefits of Web Design Projects – Website Design Article

Not all website design gigs are created equally. The truth is that they will all vary in terms of compensation, scope and the overall experience you have. But just about every project provides you with some type of benefit. They aren’t always monetary. And they aren’t necessarily obvious – at least not right away. It may require you to look back after the fact to find out exactly what you gained. In that spirit, let’s take a look at some…

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Areas to Be Proactive with Your Web Design Clients – Website Design Article

We talk about it all the time. Being a web designer is about more than just clean code and pretty graphics. There are a number of other roles we play. Psychiatrist, psychic, support technician and all-around guru come to mind. Part of our relationship with clients also involves sharing knowledge and gently prodding them to move in the right direction. That makes us motivational speakers/life coaches, maybe? Regardless of what we call it, the action itself is vitally important. Because…

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Things That Will Scare Your Web Design Clients – Website Design Article

Dealing with concerned clients can be a challenge for numerous reasons. I liken it to running around with a fire extinguisher, desperately trying to put out blazes large and small. But it’s not just the panicky ones who need the occasional dousing. And it’s not necessarily their fault. The web can be a scary place – even for seasoned designers. Trying to wrap our heads around privacy issues, security, accessibility and new technologies can make anyone’s head spin. So, just…

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The Bright Side of an Increasingly Homogeneous Web – Website Design Article

Each day, it seems like the web becomes a little less varied. At least, when it comes to the tools we use to build and view it. Just think – WordPress powers about a third of all websites. Google Chrome is the browser of choice for nearly two thirds of all users. Popular JavaScript frameworks such as React, Vue and jQuery are continuing to grow. Not to mention toolkits such as Bootstrap that wield readymade layouts and UI elements. Now,…

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The Future of Freelancing with WordPress – Website Design Article

If you’ve paid much attention to the WordPress space in the past year, you may have noticed that it’s been a time of prolific change. Perhaps the most public of those changes was the integration of the new Gutenberg block editor. This, along with some other recent behind-the-scenes developments, have helped to usher in a turning point. This affects the entire community. But today, I’m going to focus on a group near and dear to my own heart: Freelancers whose…

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Tips for Working with Web Design Technophobes – Website Design Article

Let’s go out on a limb here and declare that web designers are generally pretty comfortable with technology. We know our way around computers, smartphones and other assorted gadgetry. Our clients, however, might be a different story. They may well be well-versed in these areas – or decidedly not. You might find that, when working with those who aren’t so tech-savvy, there can be a bit of a disconnect. Even if we nominally speak the same language, we may as…

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Adjusting to Larger Projects as a Web Designer – Website Design Article

For designers who are just starting out, smaller projects provide a tremendous opportunity. We use them to put our skills into practice, develop a workflow and make a little bit of money. Building these types of websites serves as the perfect proving ground. Over time, though, working exclusively on small projects can become unsustainable. To make a decent living, it can take a constant flow of new and repeat business. That means more time spent on marketing and less on…

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Want to Avoid Undesirable Projects? Ask the Right Questions. – Website Design Article

Every web designer has the ideal sort of client and project they want to work with. Whether it’s a project that will utilize a specific CMS or working with a client in a particular industry, we all have our comfort zone. But many of us are contacted with opportunities that aren’t going to be a great fit. It might be that their timeline is too tight, budget too low or their project isn’t within our niche. On its own, that’s…

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Why I Charge the Same for Building Websites Designed by Someone Else – Website Design Article

As a web designer, the vast majority of my new projects are original creations. The process goes a little something like this: I create a mockup, make revisions until my client is happy, then move on to building the website (usually with WordPress). But there are occasions where I receive a mockup from another designer, then build a custom WordPress theme to match. While this makes up a relatively small portion of my business, I generally end up building around…

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What to Do When Someone Wants to Partner with Your Design Business – Website Design Article

Web designers seem to get a lot of unsolicited business offers. Over the years, I’ve received notes from people who wanted to either buy my business or partner with it in some way. Truth be told, I disregard a lot of it as spam. It’s often fairly easy to figure out what’s legitimate and what’s not (if you spell my name wrong or mention a service I don’t actually provide, that’s a clue). Still, there are occasions when a sincere…

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The Four Ways That Freelancers Are Often Mistreated – Website Design Article

To many web professionals, freelancing means freedom. The freedom to work on what you please, when you please. It seems to be the perfect career path in this on-demand world we live in. However, the fact that you’re out there on your own does have some downsides. Being a solo entrepreneur leaves you without a lot of the benefits and protections that an employee might have. And it is often those things that leave us at a disadvantage. One of…

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The Battle of Stability vs. Growth – Website Design Article

One of the great challenges for any freelancer or small design shop is in finding a consistent level of work. We often run into that old feast-or-famine cycle that seems to result in us pulling out our hair either way. As such, there’s a definite appeal in finding clients who provide us with a steady flow of projects. Knowing what to expect in terms of workload and revenue is a sort of Holy Grail for many a web designer. And…

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Bending the Rules to Accommodate Your Design Clients – Website Design Article

Part of being a web designer involves developing processes. For instance, we have a process for how we go from concept to finished product. Over time, we may even create a process for dealing with a specific type of maintenance task. The idea is that we do things in a certain way in the name of efficiency and perhaps sanity. However, the business side of things also requires a lot of attention in this area as well. Consider your payment…

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Positioning Yourself as a Web Design Expert – Website Design Article

To find success in the web design industry, you need a few key ingredients. First and foremost, a talent for design and/or code. Then there’s a willingness to learn the tools and techniques of the trade. However, those pieces will only get you part of the way there. The other part of the equation comes down to marketing yourself. Whether you want to work as a solo freelancer or land a gig at an agency, it’s important to show the…

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How to Scale Your Web Design Business – Website Design Article

Although web design services are always in-demand nowadays, growing a web development business isn’t always easy. Sure, there are now a plethora of tools you can use to make certain web development tasks less stressful – from content management systems to landing page builders. But as these platforms get more and more accessible, the competition continues to get tougher and tougher. At this point, consistently producing quality work is no longer enough to get ahead. What you really need is…

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How to Keep Clients for Years to Come – Website Design Article

For many web designers, finishing off a brand-new website for a client doesn’t mean the end of that relationship. Potentially, you may continue to work together in some capacity for years to come. Things like maintenance, repairs and maybe even a lucrative redesign could all be in the cards. But in order to get to that point, you need to build and maintain a solid relationship. Even if there are no guarantees, it’s still the best way to ensure that…

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How Losing a Big Client Changed My Career for the Better – Website Design Article

There I was, sitting alone in a nearly empty restaurant. I’d just come out of a meeting with a longtime client who informed me that their corporate parent had decided to move in another direction. They were my second-largest source of revenue. I was stunned. I started thinking about the future and how I’d manage to pay the bills. How could I possibly make up for the lost income? The thought crossed my mind that I may have to go…

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How Much Work Is Too Much? – Website Design Article

Success as a freelance web designer is a double-edged sword. While it’s great to be busy and make money, it can also lead to being overwhelmed with work. It’s a good problem to have, but still a problem nonetheless. One of the most difficult decisions you’ll need to make is determining just how much is too much. At what point do you say “That’s enough”? While the answer will vary from person to person, the considerations regarding such a move…

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The Risks and Fears of Going it Alone – Website Design Article

There are a lot of benefits to being a freelance web designer. Getting to work the way you want and where you want, for instance. But there are also some serious downsides to consider. The truth is that freelancing isn’t for everyone. Aside from the freedoms that come along with going it alone, you also get a healthy dose of risk, along with our own fears, as well. It’s unavoidable and must be accepted as part of the job description.…

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