That day is not far when ephemeral content will actually end up becoming an integral part of social media optimization. We have seen those Instagram, Snapchat, Facebook and WhatsApp Stories (disappearing after 24 hours) gaining momentum within a short span of time. However, in 2018, we are still unable to envisage the kind of impact it will eventually end up yielding in the next few years. What is Ephemeral Content? How can it Benefit SMO? Yes! Those of you all,…