User Generated Content, as the name suggests, is content which is submitted by consumers, customers, clients and visitors to a website. It can come in many forms, from comments to embedded tweets, open-submissions and reviews. It brings with it a host of benefits. UGC can greatly increase engagement with websites, as well as shareability and authenticity. Of course, along with benefits are a host of pitfalls, from having to take the time to moderate content, to establishing an engaged community…