Recently-ish, there has been a small but noticeable backlash to the word “user”. Yeah, the word for people who do, in fact, use our websites, web apps, and products. Now, the word isn’t going anywhere, and if you like the word, no one’s saying you must stop using it. I mean, some people are saying that, but you have no obligation to actually do what they say. So why does it matter? Why would I die on this hill? Because…