Email DesignDaniel Schwarz • February 19, 2020 • 6 minutes READ A common approach to email design (and maybe app design as well) is a mobile-first approach. Since 54.58% of web traffic comes from a handheld device, it makes sense to design for smaller screens first. Responsive email design is one of the most important aspects of any email marketing campaign. If not for statistical reasons, then at least for convenience (it’s easier to scale up a mobile design…