Think about the last time you were searching for something online. Did you come across pages that seemed like they would never load? Were you bombarded with a barrage of disorganized content? Did you decide not to purchase something because your experience on the site sucked? If you answered yes to at least one of those questions, you have been the victim of a failure to optimize. From a user standpoint, a website that is not optimized is annoying, frustrating,…