Google’s AMP (Accelerated Mobile Pages) offer faster mobile performance, but at what cost? We ask whether it’s time to embrace AMP. If you own a website, you should have at least heard the term AMP before. If you haven’t, it’s likely you will hear more about it very soon. Google’s Accelerated Mobile Pages (AMP) Project has impacted the user experience of millions of mobile web users since its initial launch in 2015. Though primarily used to help website owners build…