Thoughts

Reflection on a price increase – WordPress Website Design Article

On December 14, 2016, my team and I pushed a significant change to our Easy Digital Downloads products: we increased the price on all extensions by 50-250%. Yes, you read that right: up to a 250% price increase on certain plugins. This change was done for a number of reasons, which I will get into shortly, and has resulted in a very interesting last three months. Since I have always been very open with my company’s financials, I would like to now share…

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Automatic license renewals: twenty months later – WordPress Website Design Article

About twenty months ago, while sitting on a couch in Auckland, New Zealand, my team and I flipped the switch to enable automatic renewals for AffiliateWP. Two months later we did the same thing for Easy Digital Downloads and Restrict Content Pro. This was a move that we had been working towards for nearly a year and it’s one that we believed would fundamentally change the position of the company over the next one to two years. Now that it has been twenty months, maybe…

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2017 in review – Pippins Plugins – WordPress Website Design Article

As is my tradition at the end of each year, I’d like to share experiences, failures, and successes from 2017. Previous year in review posts: 2016, 2015, 2014, 2013, 2012. Personal From a personal perspective, there’s a number of things from 2017 I’d like to share, including accomplishments and challenges. Moving to a new home in the Kansas Sandhills Of everything that happened in 2017, there is one single highlight on the personal side of things: getting acreage outside of my city. In June, my…

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2018 year in review – Pippins Plugins – WordPress Website Design Article

Since 2012, I have written a year-in-review post to detail and share highlights and challenges of the previous year. So as is tradition, here is my review of 2018. Previous year in review posts: 2012 | 2013 | 2014 | 2015 | 2016 | 2017 In all, 2018 was an incredibly successful year for me and my company, Sandhills Development. We had some great achievements that expanded the team, grew our revenue and profit, acquired a new product, sold two…

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