How User Research Turned a Good App into a Great One — SitePoint – Website Design Article

Firstly, the backstory. In 2013 the popular Cook app was launched, and it’s great to reflect on the journey it’s been through. I love to cook. This is probably not surprising for someone who created a cooking app. As a child, some of my earliest memories are of sitting on the kitchen bench watching my mother cook amazing food for all manner of social events, and getting to help stir or participate in other small ways was a highlight for…

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Working with Design Thinking, Lean and Agile — SitePoint – Website Design Article

Design Thinking is the latest buzz phrase to have taken over the business and technology world. In seems like the phrase is popping up in nearly every context. A few years ago, Lean UX was all the rage, following a few years focused on the Lean Startup. A few years before that, every tech company I knew was rushing to implement Agile development processes. Experts like Lou Rosenfeld are already making predictions about what new approaches are coming next. It’s…

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A Day in the Life of a Customer — SitePoint – Website Design Article

How do you measure customer engagement? Likes, clicks, and purchases are often the default metrics to turn to, but they don’t tell the whole story. You need to know how much customers feel they’re in a relationship with your product, business or brand to truly measure customer engagement. Is your product part of your customers’ daily lives? Does it fit harmoniously and instinctively into their world? Customer engagement is pivotal to UX design because of this, and one of the…

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