video marketing

How Do You Make Video Accessible? – Website Design Article

Videos aren’t inherently accessible. Even if the content comes from an outside source — like a videographer or a YouTube channel — you’re still responsible for ensuring that every visitor on your website can fully access it. Video can serve many purposes for a website: Home page videos featuring company founders or illustrated walk-throughs of a solution can serve as a unique welcome to the site; Product videos give customers a better look at your inventory which helps in the…

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How to Boost Customer Engagement with Video Marketing – Website Design Article

Simply defined, customer engagement is when a customer interacts with a brand through social media, mobile devices, or even direct communication. What makes customer engagement so important and necessary when it comes to marketing a clients’ business? Keeping in touch with your customers is critical and gives you insight on who your brand caters to and it’s a great tool for increasing your conversion rates. What’s a good way to have good customer engagement? First things first, you’d need to…

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