Brilliant Landing Pages: Best Practices, Tips & Inspiration

This article was contributed by Michelle Deery. Your landing pages are one of the most important parts of your website. That’s because they are essential in driving conversions. Getting them wrong will mean your efforts are in vain. Optimizing them should, therefore, be one of the crucial pillars of your sales and marketing strategies. Remember, the sole purpose of a landing page is to convert web visitors into leads and eventually sales. Therefore, the design and content of each landing…

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