This article was contibuted by Roman Daneghyan.

We live in a fast-paced world. Everything around us is becoming more bold, vivid and dynamic. Videos are becoming more embedded in society- they are part of most people’s everyday lives. In fact, videos have become vital in today’s media industry. Whether it’s entertainment, news, advertisements or reality shows- videos are an integral part of the global media landscape. More and more, videos are on the rise, with over 50% of viewers watching their content on their mobile phones (via Variety.com) and not via their desktop computers. Using video marketing and well-produced promotional videos are an essential ingredient in any marketing strategy to develop your business and create brand awareness. Almost every successful business is adopting video marketing which is transforming the traditional advertising landscape as we know it.

There are a few reasons why your audience likes videos. For one, short videos deliver information…


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