This article was contributed by Chris Donald. 
Emails are the lifeline for most brands to survive in this competitive digital marketing world.
Out of the several different marketing channels, email is the one service that can cover multiple levels of engagement with a customer in one shot. It can engage a new prospect, educate and groom them, tempt them with a lucrative incentive, thank them for a purchase, learn from their preferences to serve better & relevant content and delight them. Yet every email campaign does not achieve the level of perfection that an email marketer strives to achieve. Despite its widespread application, there is still scope for improvement.
Here are 20 powerful tips to improve your email marketing campaigns.
1. Improving Email Deliverability
a) Ask your subscribers to whitelist
An undelivered email is a lost opportunity. When your subscribers whitelist your email address, their ISP flags your emails as credible and this indirectly improves your sender…


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