Agencies, Product, and the Business of Building for People

Lessons learned in building a company that creates for clients and products.

“You have clients? So you’re an agency?”

For the first two years of One Mighty Roar, the question of “What do you call yourself?” came up a lot. Externally, people saw as a company with a growing portfolio of brand clients and a trail of websites and social campaigns behind it. Internally, our team saw a growing stockpile of self-made code and tools which tied those projects together. Whatever OMR was didn’t feel exactly like an agency, but it was close enough. So we relented and embraced the byline of “Digital Agency” for the next two years. It wasn’t a perfect description of what we thought made the company great, but the people who mattered understood the difference and that was good enough for us.

A funny…


This is only a snippet of article written by Sam Dunn

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