This article was contributed by Janil Jean.

As of 2019, there are over 30 million small businesses in the US. This does not take middle and large size companies into account – otherwise, this list would be even more significant! Regardless, with there being such a large number of brands, the market is quite competitive.

All of these companies use advertising to draw the attention of their target audience; that’s why you need to build a brand that stands out. No matter what you sell or how unique your product is, you will still face a lot of competition. In this guide, you’ll learn the best strategies that will help your brand stand out.

1. Know Your Target Audience

Most of the articles about brands on the Internet start with the section about “Knowing Your Target Audience”. This is a crucial step in building your brand voice and personality.

  1. Focus on the message that you are trying to convey.
  2. Be specific: find out the details about your consumers’ behaviors and…


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