This article was contributed by Karina Ramos of Envato.
For a long time, images had been the most used resource to communicate a message. However, when platforms like Vimeo and Youtube launched, video became the go-to resource among users. It was perfect because the combination of images, movement, and music could project emotions better than a single image.
Related: See here for the best video editing laptops or computers.
Then our lives became more hectic, and we adopted social media networks as part of our lives. They made it easier to keep in touch with our loved ones or gather information online from other people’s experiences. At first, videos were made just for fun, but when metrics showed just how much engagement they had, this became an essential asset for marketing teams or any business person in charge of their marketing strategy.
If you think about it, you can reach an interesting market just by using social networks like Facebook, with 2.8 billion users, or…
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