This post has been contributed by Nick Kanter.

The history of the old cliche “a picture is worth a thousand words” is a murky and, honestly, boring one. However, this does not make it any less true.

Journalists know it. Politicians know it. Comic book artists know it. Marketers definitely know it.

When we are talking about landing pages, most of us still believe that copy almost exclusively drives conversions. In reality, however, visuals play a massive role. Some people would even say a more important one.

In this article, we will investigate the all-too-human reasons why emotional images and videos can be so effective in boosting conversions, how to do it right, as well as provide some examples of brands doing it right.

Research into Imagery in Marketing

To best illustrate why images and videos boost landing page conversions, we should take a look at years of research that paint a pretty clear picture.

Even if you used nothing but common sense, it is logical that people…


This is only a snippet of article written by Jacob Cass

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