This article has been contributed by Wendy Dessler.

Video marketing has revolutionized how businesses connect with their customers. Greater access to high-quality video recording equipment and the consumer need for authenticity and instant gratification makes this a perfect time for companies to strike.

LinkedIn has long been the leading professional platform for marketing business professionals. Here are some valuable considerations for creating a LinkedIn video marketing strategy that attracts more clients – including the LinkedIn Live beta.

Identify Your Goal Mix

Businesses need to clarify their goals to be successful with video marketing. When creating content, every piece should be manufactured with intent.

However, not all content will be intended to make a sale the day it’s published. Here are some of the common content goals to guide you as you create a goal mix that suits your business.

a. Build Brand Awareness

Video marketing is a powerful tool for building brand…


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