I was recently interviewed on Logo Inspirations for the logo & branding work I did for San Francisco. Read on below and be sure to view the full Case Study.

Overview

JUST Creative was tasked with designing the official logo design and branding for San Francisco, USA in collaboration with Miles Partnership, marketing destination specialists. After an extensive 9 month R&D project that guided the brand’s direction, the result is a new and refreshed brand for San Francisco, a brand that’s bold, welcoming, and optimistic, showcasing its scenic beauty and inner beauty.

How did the client find you?

I was subcontracted out by the agency, MILES Partnership, to develop the logo and branding for San Francisco. I had previously worked with this agency developing brands for other tourism destinations such as Puerto Rico. The agency originally found me through my website.

What was the client looking for?

The brief was to develop a logo & brand identity for San Francisco that captured the…


This is only a snippet of article written by Jacob Cass

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