This article has been contributed by Annie Geller.

As we dive into the new year, marketers and brand owners alike are back to their drawing boards to chart out their marketing plans for 2020. No matter what marketing channels you choose, the goal is always to increase user engagement and in-turn increase conversions.

To do so, you need to make sure that your content (which forms the basis of all your marketing channels) is engaging enough for people to sit up and notice. Content is the key to customer engagement!

Going by this logic, most marketers should be able to unlock the gates of success and bask in the glory of high ROI as they pump out quality content. Right?

Unfortunately for some, the problem lies in the fact that most marketers possess the key but are trying it on the wrong lock.

Luckily, we’ve got what you need to solve that problem. Here we will go through how to use content to increase customer engagement, conversions and ROI, the content marketing trends to…

This is only a snippet of article written by Jacob Cass

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