Dubai is seen by many as the ultimate hub of business not just in the UAE but the entire Middle East. While you will have good opportunities in some of the other cities in the region, the scale of the market in Dubai is something to marvel at. And that’s why many businesses/individuals try to start their ventures from here.  

For a great-looking online presence, a perfect web design complementing the product is necessary. There are certain aspects for which companies, especially startups and small ones, don’t dare to look for a premier design company and go for freelancers/unknown companies. If you think that it is all about a great looking landing page or home page, think again as many aspects like typography, logo and color are also important.

Let me offer you 4 reasons related to typography so that you can have an idea about how and why it affects the end user and make them stay on a website for a long. 

1. Branding

Through typography,…



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