Having a website for your business is a must these days but following a few guidelines is equally important for the best possible website. You definitely want a professional website with easy navigation and good content that will please both your visitors and search engines. Here are five tips that will help you achieve these goals.
1 – Unique Page Titles and Meta Descriptions for all Pages
Many website often do not have any meta tags or use the same for all pages, same goes for their page title. For proper listing on search engines, having a unique but yet very descriptive page title and meta description will get your website more clicks.
2 – Easy Navigation and Content Organization
Visitors will come on your website for one reason; they must find what they are looking for. With an easy navigation, your website visitors will find what they searched within a few clicks. If you have a very large website it is a good idea to add a search option. Also do not forget to provide a back button, that is when a visitor lands on a page that is not of any use to them; they can still go back to where they were.
3 – Track Your Visitors
To know if your website is serving its purpose; that is generating sales, you need to know what pages your visitors stay on more and where they come from. Google Analytics will help you best with this. You will be able to know what keywords were searched more to land on your website, which countries brought the most visitors and so on.
4 – Add Both HTML and XML Sitemap
For a new website it is important to have a sitemap that links to every page of the website. This will change with time as your website expands; linking to every new page is not necessary but keeping the links to major pages. An XML sitemap on the other hand can be used in Google Webmaster Tools; this will provide you with lots of information about your website ranking, which pages you can remove from Google and so on.
5 – Contact Page and Contact Information
Make sure it is easy for any visitor to contact you. Put your contact form on a page that is easy to access. Link to your contact form from every other page. It might help to put your contact for on your homepage depending on the purpose of your website.
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