Late last year the team at the Financial Times launched a redesign that focused specifically on web performance and improving the user experience. And so in a post detailing their findings, James Webb writes about how this design impacted their business:

We wanted to keep page load time to an absolute minimum; our target was to become the fastest site in the publishing industry.

To emphasize the importance of a faster website to key internal stakeholders, we had to understand the true impact site speed had on user engagement. Fortunately, our analytics team had developed a sophisticated internal engagement metric that accurately predicts the likelihood of renewing a subscription.

Through a rough a series of A/B tests, we slowed the site down to see how site speed correlates to the loss of engagement and revenue. Test results showed that for every one-second increase in speed, our engagement score increased by 5%. In subscription and ads inventory, this translates into millions in revenue. Speed therefore became a principal element of the site.

If you find case studies like this useful, see WPO Stats.

Direct Link to ArticlePermalink


Financial Times Redesign is a post from CSS-Tricks


Content Disclaimer 
This Content is Generated from RSS Feeds, if your content is featured and you would like to be removed, please Contact Us With your website address and name of site you wish to be removed from.

Note:
You can control what content is distributed in your RSS Feed by using your Website Editor.

Tech Shop Offers