This article has been contributed by Gabe Nelson.
If you’re like most graphic designers, you hate hearing the phrase, “Just work your magic.”
Without some specific guidance or any idea of what a client is looking for – or looking to specifically avoid – you could wind up wasting hours of design time without ever creating anything usable. And simply throwing designs at the wall and hoping some “stick” is probably something you’re not eager to try, or waste your valuable time doing.
Every web design firm will have different opinions on what they want their logo to look and feel like so there simply is no one-size-fits-all option when it comes to brand identity design. When you need a solution for a solid design right out of the gate, you need to have some idea of what is going to be a winner and what just won’t work.
Asking exploratory questions can be helpful but, when you want some truly inspirational visuals to ensure you’re on the same page as your client,…

This is only a snippet of a Website Design Article written by Jacob Cass
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