When you read the text of print ads, packages, websites, and other marketing materials, do you ever say to yourself, “I really like that font!” Okay, probably not. Most of us read the words without consciously thinking about the characteristics of the letters themselves. Even marketing professionals tend to be more focused on the flashier elements of the design, such as the images, than font choice.

Failing to devote as much attention to font choice as the other design elements, however, can be a huge mistake. Although consumers may not comment on your creative use of Pacifico Bold or Helvetica, your choice of font can have a subconscious impact on how they process and receive your message. An understanding of font elements, positioning, and design will provide you with one more way in which you can help shape your brand’s message.

A new infographic from the advertising and marketing professionals at MDG Advertising, Fonts 101: What Marketers Need to Know, answers the most…

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